Photos from Chevrolet Media Release
Ahead of the official kickoff of the Chicago Auto Show, Chevrolet announced their line of Redline special edition vehicles. The Redline series vehicles is a concept from the 2015 SEMA show, conceptualized. What inspired Chevy to bring SEMA to a showroom near you was the amount of interest shown in the Camaro at the specialty show — now the Redline lineup will consists of nine different Chevy vehicles:
- Cruze LT sedan and hatchback
- Malibu LT
- Camaro LT/SS coupe and convertible
- Trax LT
- Equinox LT
- Traverse Premier
- Colorado LT
- Silverado Double Cab LT Z71, Crew Cab LTZ Z71
Each of the Redline edition vehicles will feature the signature look based on the red and black trim package seen on the Redline SEMA Camaro. All Redline vehicles will have black wheels with red hashmarks, black front grilles, black and red nameplates, and black Bow-Ties. Variants from here depend on the vehicle — the Redline Silverado and Colorado will get red tow hooks, while the Camaro will get black hashmarks over the wheels. The Silverado Redline can be ordered now, with the rest coming but the end of 2017. Chevy hasn’t shared the pricing of these vehicles yet, but you can learn more about them in the Press Release from Chevrolet below.
Official Release:
REDLINE TAKES CHEVROLET DESIGN TO THE NEXT LEVEL
Broadest cross-portfolio special edition offers customized vehicles right from the factory
Today (02/09/2017), Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.
Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:
- Cruze LT (sedan and hatchback)
- Malibu LT
- Camaro LT/SS (coupe and convertible)
- Trax LT
- Equinox LT
- Traverse Premier
- Colorado LT
- Silverado Double Cab LT Z71, Crew Cab LTZ Z71
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”
All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
Highlights:
- Redline package debuted on a concept Camaro at SEMA 2015
- The new Redline package is a red and black styling upgrade
- Nine vehicles will be available with the Redline package by the end of the year
Elizabeth is a hardcore horsepower enthusiast with unmatched intensity for making things faster and louder. She wakes up for power and performance and only sleeps to charge up for the next project that’s heading to the track. From autocross to drag racing, Elizabeth is there with you, so stay tuned for her unique perspective on horsepower news, builds, tech info, and installs — with her, it’ll never be boring!
